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VPLAY B — Viaplay AB (publ) News Story

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Sweden's Viaplay Q2 sales rise; on track to deliver 2026 targets

Sweden's Viaplay Q2 sales rise; on track to deliver 2026 targets


Overview

  • Sweden-based entertainment provider's Q2 group net sales rose yr/yr to SEK 5.51 bln

  • Net income for Q2 turned positive at SEK 70 mln from a loss a year ago

  • Company agreed to sell Dutch operations for EUR 142 mln to focus on Nordics, cut net debt


Outlook

  • Company maintains 2026 financial targets and long-term ambitions for double-digit EBITDA margin in 2028

  • Viaplay expects annual cash synergies from Allente integration of SEK 300-400 mln in 2027


Result Drivers

  • STREAMING SUBSCRIPTION GROWTH - Organic streaming subscription sales rose 7%, supported by higher ARPU and a stable subscriber base

  • ALLENTE INTEGRATION - Cost efficiencies and initial synergies from Allente integration helped offset inflation in content costs

  • CONTENT AND SPORTS OFFERING - Premium sports and local content attracted large audiences and drove viewing and sales


Company press release: ID:nMFN5Tm5Jj


Key Details

Metric

Beat/Miss

Actual

Consensus Estimate

Q2 Revenue

SEK 5.51 bln

Q2 Net Income

SEK 70 mln

Q2 EBIT

SEK 253 mln


Analyst Coverage

  • The one available analyst rating on the shares is "strong buy"

  • The average consensus recommendation for the broadcasting peer group is "buy."

  • Wall Street's median 12-month price target for Viaplay Group AB (publ) is SEK1.50, about 24.6% above its July 16 closing price of SEK1.20


For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.


(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)

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